{"id":9579,"date":"2025-10-30T11:35:04","date_gmt":"2025-10-30T00:35:04","guid":{"rendered":"https:\/\/mli.org.au\/?p=9579"},"modified":"2026-07-02T13:19:33","modified_gmt":"2026-07-02T03:19:33","slug":"case-study-getting-the-word-out-about-landcare","status":"publish","type":"post","link":"https:\/\/mli.org.au\/home\/case-study-getting-the-word-out-about-landcare\/","title":{"rendered":"Case Study: Getting the word out about Landcare"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\n

\n

The issue<\/h2>\n

A lack of communication channels<\/span>,<\/span>\u00a0<\/span>combined with<\/span>\u00a0<\/span>low-capacity\u00a0<\/span>communication<\/span>\u00a0skills<\/span>\u00a0amongst individuals, has left<\/span>\u00a0Landcare groups struggling to connect with their community, share successes<\/span>\u00a0and<\/span>\u00a0recruit new members. Important updates,\u00a0<\/span>opportunities<\/span>\u00a0and event announcements are\u00a0<\/span>often<\/span>\u00a0overlooked, curbing participation and local awareness<\/span>\u00a0within communities, adding to the volunteer burnout<\/span>. Without someone skilled in media, social posts, or public speaking, many groups\u00a0<\/span>miss out on<\/span>\u00a0effective storytelling and broader engagement, which hinders fundraising and long-term sustainability.\u00a0<\/span>This skills<\/span>\u00a0gap<\/span>,<\/span>\u00a0felt both regionally and statewide, is known to be a detriment to<\/span>\u00a0<\/span>support<\/span>ing<\/span>\u00a0environmental action and\u00a0<\/span>retaining<\/span>\u00a0<\/span>volunteers\u00a0<\/span>long term<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

\n

The solution<\/h2>\n

A practical solution<\/span>\u00a0to this conundrum,<\/span>\u00a0<\/span>ha<\/span>s<\/span>\u00a0been<\/span>\u00a0to seek support from<\/span>\u00a0local Landcare coordinator<\/span>s<\/span>, who ha<\/span>ve<\/span>\u00a0strong<\/span>er<\/span>\u00a0communication skills and access to communications resources.\u00a0<\/span>C<\/span>oordinator<\/span>s<\/span>\u00a0can help<\/span>\u00a0group<\/span>s<\/span>\u00a0set up social media pages<\/span>\u00a0<\/span>and run skills\u00a0<\/span>building\u00a0<\/span>workshops for<\/span>\u00a0its<\/span>\u00a0members. By introducing user-friendly templates and tailored communication plans, the coordinator\u00a0<\/span>can\u00a0<\/span>promote<\/span>\u00a0information<\/span>\u00a0sharing<\/span>\u00a0about events, successes and\u00a0<\/span>increases\u00a0<\/span>opportunities<\/span>\u00a0to<\/span>\u00a0reach<\/span>\u00a0everyone<\/span>\u00a0in the network<\/span>. Ongoing guidance from<\/span>\u00a0coordinator<\/span>s<\/span>\u00a0builds group confidence, encourages community\u00a0<\/span>involvement<\/span>\u00a0and attracts new volunteers. This approach helps Landcare groups grow and thrive, even when communications\u00a0<\/span>expertise<\/span>\u00a0is limited.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

\n

The impact<\/h2>\n

The impact of using multiple radio segments, street stalls, and increased social media posts is significant for Landcare groups. These channels broaden community reach, raising awareness about environmental projects and volunteer opportunities. Radio segments provide regular, accessible updates that engage both urban and remote audiences. Street stalls create face-to-face connections, fostering trust and encouraging immediate action from locals. An increase in social media posts boosts online engagement, attracts younger\u00a0<\/span>demographics<\/span>\u00a0and nurtures a sense of community. Together, these communication efforts lead to stronger volunteer participation, enhanced public support and greater overall impact for Landcare initiatives.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

Case Study: Getting the word out about Landcare<\/a><\/p>\n

LEP23_036_LLC9_6<\/p>\n

Author: Jessie McPherson<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””] The issue A lack of communication channels,\u00a0combined with\u00a0low-capacity\u00a0communication\u00a0skills\u00a0amongst individuals, has left\u00a0Landcare groups struggling to connect with their community, share successes\u00a0and\u00a0recruit new members. Important updates,\u00a0opportunities\u00a0and event announcements are\u00a0often\u00a0overlooked, curbing participation and local awareness\u00a0within communities, adding to the volunteer burnout. Without someone skilled in media, social posts, or public speaking, many groups\u00a0miss out on\u00a0effective storytelling […]<\/p>\n","protected":false},"author":31,"featured_media":11127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"pmpro_default_level":"","iawp_total_views":7,"footnotes":""},"categories":[341],"tags":[],"class_list":["post-9579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lep-case-studies","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/posts\/9579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/comments?post=9579"}],"version-history":[{"count":5,"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/posts\/9579\/revisions"}],"predecessor-version":[{"id":11130,"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/posts\/9579\/revisions\/11130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/media\/11127"}],"wp:attachment":[{"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/media?parent=9579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/categories?post=9579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mli.org.au\/home\/wp-json\/wp\/v2\/tags?post=9579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}