Understanding the differences between online followers and active participants helps ensure equitable access to information and opportunities
Social media has brought huge benefits to Landcare, allowing us to reach a far wider audience, and providing a quick and easy means of promoting our activities. But unfortunately not all of these virtual friends have the same commitment as those we have connected with in person.
We discovered this at a number of school holiday workshops we held over the past year, which we had promoted on social media. Despite numerous reminders and personal emails to those registered, between 50% and 90% did not actually turn up for the event.
We have now developed a number of solutions to avoid such a situation from recurring.
Case study: Meeting the different needs of virtual and in-person supporters
