A lack of communication channels, combined with low-capacity communication skills amongst individuals, has left Landcare groups struggling to connect with their community, share successes and recruit new members. Important updates, opportunities and event announcements are often overlooked, curbing participation and local awareness within communities, adding to the volunteer burnout. Without someone skilled in media, social posts, or public speaking, many groups miss out on effective storytelling and broader engagement, which hinders fundraising and long-term sustainability. This skills gap, felt both regionally and statewide, is known to be a detriment to supporting environmental action and retaining volunteers long term.
Case Study: Getting the word out about Landcare
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